Introduction

Appex Games (“we,” “our,” or “us”) is dedicated to safeguarding your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information, including your rights under applicable privacy laws such as GDPR, CCPA, COPPA, LGPD, and others.

Personal Data We Collect

Categories of Data

Category	Description
Identifiers	Email address, IP address, device ID, and other online identifiers.
Customer Records	Advertising ID, purchase history, and account details for service delivery.
Usage Data	Interaction data such as ad views, clickstreams, and app usage.
Geolocation Data	General location based on IP address.
Technical Data	Device specifications, OS version, carrier, and connection type.
Player Activity Data	Gameplay interactions, progress, and achievements.

Children’s Data

We collect the following data from children:

Device information (e.g., device ID, IP address).
General location data (e.g., country or city).
Gameplay statistics and preferences.

How We Use Children’s Data:

Enable gameplay and core app functionality.
Improve app performance and user experience.
Display age-appropriate, non-targeted advertisements.
Comply with legal and regulatory requirements (e.g., parental consent verification).

Safeguards for Children’s Data:

Apps do not include open chatrooms, forums, or public sharing tools.
Features requiring interaction are protected with strict safeguards and require parental consent.

How We Use Personal Data

To provide and enhance our services.
To personalize the user experience and deliver targeted advertisements.
To ensure compliance with legal requirements.

How We Share Personal Data

We may share personal data with:

Service Providers: analytics, hosting, and functionality providers.
Advertising Networks: To serve relevant advertisements.
Legal Authorities: When required by law.

Children’s Data: Shared only for necessary app functions with strict safeguards. No data is sold or shared for behavioral advertising.

User Rights

Under GDPR

Right to Access: Request details of personal data we hold.
Right to Rectification: Request corrections to inaccurate data.
Right to Erasure: Request deletion of personal data.
Right to Restrict Processing: Limit data processing activities.
Right to Object: object to data processing based on legitimate interests.
Right to Data Portability: Receive data in a portable format.
Right to lodge a complaint: File complaints with supervisory authorities.

Under CCPA

Right to Know: Access data categories collected or shared.
Right to Delete: Request data deletion.
Right to Opt-Out: Opt-out of data sales or sharing for ads.
Right to Non-Discrimination: Exercise rights without penalties.

Opting Out of Data Sale or Targeted Ads

You can opt out by:

Emailing info@appexgames.com with the subject “Data Opt-Out Request.”
Using in-app privacy controls to manage preferences.

Data Retention

We retain personal data as long as necessary for business purposes and legal compliance. Data no longer required is securely deleted or anonymized.

Caregiver’s Rights Regarding Children’s Data

1. Stop Collection or Use

Caregivers can stop data collection by:

Emailing info@appexgames.com with details of the request.
Using in-app “Privacy Controls” to disable data collection.

2. Request Data Deletion

Caregivers can request deletion by:

Emailing info@appexgames.com with the subject “Delete My Child’s Data Request.”
Using in-app privacy controls to delete data.

3. Review Data

Caregivers can review data by:

Emailing info@appexgames.com with the subject “Review My Child’s Data.”
Providing verification of their identity and relationship to the child.

Legal Basis for Processing

We rely on:

Consent: For personalized ads and data processing.
Performance of a Contract: To provide services.
Legal Obligations: Compliance with legal requirements.
Legitimate Interests: Improving functionality and user experience.

Third-Party Providers

We use third-party services for analytics, ads, and more.

Crash Logs and Diagnostics

We collect crash logs and diagnostic data to improve app reliability. This includes:

Device model, OS version, and app version.
Error logs for troubleshooting.