Introduction
Appex Games (“we,” “our,” or “us”) is dedicated to safeguarding your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information, including your rights under applicable privacy laws such as GDPR, CCPA, COPPA, LGPD, and others.
Personal Data We Collect
Categories of Data
Category |
Description |
Identifiers |
Email address, IP address, device ID, and other online identifiers. |
Customer Records |
Advertising ID, purchase history, and account details for service delivery. |
Usage Data |
Interaction data such as ad views, clickstreams, and app usage. |
Geolocation Data |
General location based on IP address. |
Technical Data |
Device specifications, OS version, carrier, and connection type. |
Player Activity Data |
Gameplay interactions, progress, and achievements. |
Children’s Data
We collect the following data from children:
- Device information (e.g., device ID, IP address).
- General location data (e.g., country or city).
- Gameplay statistics and preferences.
How We Use Children’s Data:
- Enable gameplay and core app functionality.
- Improve app performance and user experience.
- Display age-appropriate, non-targeted advertisements.
- Comply with legal and regulatory requirements (e.g., parental consent verification).
Safeguards for Children’s Data:
- Apps do not include open chatrooms, forums, or public sharing tools.
- Features requiring interaction are protected with strict safeguards and require parental consent.
How We Use Personal Data
- To provide and enhance our services.
- To personalize the user experience and deliver targeted advertisements.
- To ensure compliance with legal requirements.
How We Share Personal Data
We may share personal data with:
- Service Providers: analytics, hosting, and functionality providers.
- Advertising Networks: To serve relevant advertisements.
- Legal Authorities: When required by law.
Children’s Data: Shared only for necessary app functions with strict safeguards. No data is sold or shared for behavioral advertising.
User Rights
Under GDPR
- Right to Access: Request details of personal data we hold.
- Right to Rectification: Request corrections to inaccurate data.
- Right to Erasure: Request deletion of personal data.
- Right to Restrict Processing: Limit data processing activities.
- Right to Object: object to data processing based on legitimate interests.
- Right to Data Portability: Receive data in a portable format.
- Right to lodge a complaint: File complaints with supervisory authorities.
Under CCPA
- Right to Know: Access data categories collected or shared.
- Right to Delete: Request data deletion.
- Right to Opt-Out: Opt-out of data sales or sharing for ads.
- Right to Non-Discrimination: Exercise rights without penalties.
Opting Out of Data Sale or Targeted Ads
You can opt out by:
- Emailing info@appexgames.com with the subject “Data Opt-Out Request.”
- Using in-app privacy controls to manage preferences.
Data Retention
We retain personal data as long as necessary for business purposes and legal compliance. Data no longer required is securely deleted or anonymized.
Caregiver’s Rights Regarding Children’s Data
1. Stop Collection or Use
Caregivers can stop data collection by:
- Emailing info@appexgames.com with details of the request.
- Using in-app “Privacy Controls” to disable data collection.
2. Request Data Deletion
Caregivers can request deletion by:
- Emailing info@appexgames.com with the subject “Delete My Child’s Data Request.”
- Using in-app privacy controls to delete data.
3. Review Data
Caregivers can review data by:
- Emailing info@appexgames.com with the subject “Review My Child’s Data.”
- Providing verification of their identity and relationship to the child.
Legal Basis for Processing
We rely on:
- Consent: For personalized ads and data processing.
- Performance of a Contract: To provide services.
- Legal Obligations: Compliance with legal requirements.
- Legitimate Interests: Improving functionality and user experience.
Third-Party Providers
We use third-party services for analytics, ads, and more.
Crash Logs and Diagnostics
We collect crash logs and diagnostic data to improve app reliability. This includes:
- Device model, OS version, and app version.
- Error logs for troubleshooting.